TIMELINE

Pre-World War II

Mr. Jui Sai Sae Sim migrated from China to settle in Thailand
at Bang Khla District, Chachoengsao Province, and began his
career in gardening and raising poultry. Having saved up a certain
amount of capital, he later opened a grocery store in Bang Khla market.
Mr. Jui Sai utilized his profound knowledge of herbs, as he used to help
Chinese doctor compounding traditional medicine and pulse detection,
to produce herbal medicines using among relatives
and people in the neighborhood.

Mr. Jui Sai moved to Bangkok and settled at “Talat Noi”, Yaowarat area,
he still worked as laborer during day time to earn his living.
In night time or when he was free from work, he utilized his profound
knowledge, learned by helping Chinese doctor compounding medicines
during his days in China, to formulate his own recipe and compounding various
kinds of herbal medicines to use among relatives and in the neighborhood.
When people started to like his product, he then sold to various drugstores as
consignment under the name “SIM TIEN HOR anti-cough pill”
to earn extra income to support his family
(Anti-Cough Pill is the most populous item among his various kinds of medicines)

During World War II

Mr. Jui Sai evacuated his family in order to escape
the war to live in Phra Pradaeng District.
flooding disaster he noticed centipedes escaping the water up the wall of his house.
It suddenly occurred to him that centipedes should be used as trademark of his
products due to the belief of ancient Chinese healers of toxin against toxin.
However, TAKABB Anti-Cough Pills does not contain any components
of the centipedes at all. The number 5 is considered as
an auspicious number for the Chinese.

After the war ended,

he moved back to Bangkok, new design of the packaging had been developed
then by using a symbol of centipedes surroundingboth left and right sides of
Mr. Jui Sai and the other three placed on top,left and right sides of the packaging.
This brought about the origination of the Five Centipedes brand. Mr. Jui Sai meanwhile
also spent time to develop other medicines, sold to drug stores as a consignment.
It took him more than twenty years of hard work and endeavor until the products
eventually became well-known.

Mr. Jui Sai moved to Sae Sim Shrine
on the Thonburi side and opened
Sim Tien Hor drugstore selling ready-made medicine,
performing examinations for patients
and sparing herbal medicines.

After Mr. Jui Sai passed away: In 1973,
the second generation of heirs decided to quit
the pharmacy business to set up a company named
“Hatakabb (Sim Tien Hor) Co., Ltd.”
in order to manufacture medicine in a larger scale.
Production process has been gradually
and continuously improving since then.

A new factory has been built,
located on Rama II Road, Bang Khun Thian District.
The new building is suitable for improvement and development
on product quality. Moreover, modern and hygienic machinery has been brought
into production line together with labor force and hiring
professional R&D personnel to conduct research and development
of new product flavours,as well as design packaging for
more convenient, more modern and more attractive.

TAKABB started developing international business
segment by firstly exporting to Hongkong then expanded to ASEAN
region respectively. All of TAKABB agents in each country are
in direct business field pharmaceutical product
such as Indonesia, Malaysia, Brunei, Singapore,
Cambodia, Laos, Myanmar, Russia and others to come.

Established another company named Hatakabb Trading (Thailand) Co., Ltd.specifically import and distribute famous products with good quality from abroad in order
for Thai people to be able to use quality products and increase more choices for consumers.
Began with Yu Yee Oil which is a very famous herbal oil in Malaysia with a history of over 150 years, the product has been well recognized by consumers and received many awards. Selections of other quality products from other countries are under our plan going forward.

At present

Hatakabb (Sim Tien Hor) Co., Ltd. has the policy aiming specifically
for more efficiency in every dimension such as production,
quality control, R&D…etc. to ensure that the company
manufacture quality products that worth the price,
this brings about more and more product acceptance by consumer
in both domestic and overseas markets. Presently,
TAKABB Anti-Cough Pill is available in almost all ASEAN
countries and gain more acceptance from consumer.